ongoing· 30 Jun 2026 → 31 Jul 2026
Apex Legends Season Drop
Hype trailer + creator gameplay reactions
12 creators
Reach
8.4M
+0.8% vs forecast
Engagement
7.8%
50% of $85,000
Spent
$42,100
Top quartile
ROI
3.4x
Platform-wise performance
· 3 platformsT
Twitch
Live · aggregated across creators
Peak Viewers
4.5K
+34%
Avg Viewers
2.3K
-10%
View Count
1.6M
+17%
Airtime
143h
-5%
Chat Messages
233.8K
+32%
Clip Shares
4.1K
-6%
FUZE AI insight
Chat velocity dropped 18% mid-stream — encourage more Q&A prompts.
Y
YouTube
Live · aggregated across creators
Views
1.3M
+10%
Impressions
1.5M
+14%
Reach
1.9M
+23%
Likes
153.7K
+16%
Shares
972
+34%
Comments
22.6K
+31%
FUZE AI insight
Impressions rising but CTR is slipping — refresh thumbnails on 2 videos.
T
TikTok
Live · aggregated across creators
Play Count
1.4M
+13%
Digg Count
121.1K
+9%
Comment Count
5.3K
-4%
Share Count
6.9K
-1%
FUZE AI insight
Play-to-Digg ratio in top decile — the hook is working.
Ask FUZE AI
Campaign-aware · Live data
Hey — I'm FUZE AI. I'm watching Apex Legends Season Drop across every platform in real-time. Ask me anything.
AI Milestone Tracker
- Brief approvedJun 12, 2026 · Owner: Priya S.
- Creator shortlist lockedJun 18, 2026 · Owner: Priya S.
- Contracts signed (10/12)In progressDue Jul 02, 2026 · Owner: Legal2 creators (Tfue, KSI) still pending — typical 4-day delay risks pushing live date.
- Content drafts in reviewIn progressJul 05–08, 2026 · Owner: Creative
- Final approvalsAt riskJul 10, 2026 · Owner: BrandBrand legal queue is at 11 items — historical SLA is 5 days; pre-flag tomorrow.
- Campaign go-liveJul 15, 2026 · Owner: —
- Mid-campaign optimizationJul 25, 2026 · Owner: Strategy
- Wrap report + invoicingAug 02, 2026 · Owner: Ops
Smart Reminders
3 creators haven't submitted draftsMedium
Typical delay = 2 days. Auto-nudge with personalized message?
Brand legal approval queue at 11High
Recommend pre-flagging tomorrow to stay on the Jul 15 go-live.
Pokimane's stream slot conflicts with TwitchConLow
Suggest moving her co-stream to Jul 17 — her audience is +14% on Sundays.
AI Risk Alerts
Creator Tfue 40% below forecast reach
Stream concurrents dropped after Day 2 — recommend reallocating $5K to a backup mid-tier or extending Sykkuno.
TikTok sentiment turning negative
Comment sentiment on @valkyrae's clip fell from 0.72 → 0.41 — likely related to creative beat #3. Suggest pulling that asset.
YouTube CPM up 12% this week
Boost budget on the live stream cut-down is pacing 12% over forecast. No action needed, just FYI.
Creator Performance
MG
@shroud
IA
@pokimane
TB
@ninja
RH
@valkyrae
TT
@tfue
Performance vs. AI-forecasted reach × engagement at this point in the campaign.